Paid search.
Google Ads and Microsoft Ads, from account structure and Shopping campaigns to everyday management and improvement.
↗Independent paid media support
Paid advertising
that’s useful.
I’m Dan. I help businesses plan, manage and improve their Google Ads, Microsoft Ads and paid social activity. Thoughtful strategy. Hands-on delivery. Clear advice.
01 / What I do
A hand with the parts that matter.
Whether you need someone to take care of your campaigns or a fresh perspective on what you're already doing, we can start with what your business actually needs.
02 / How I work
Good work starts with understanding the problem.
There isn't a fixed formula. The right approach depends on what you're selling, who you're trying to reach and what success looks like for you.
Talk.
We have a conversation about your business, your current marketing and what you'd like to achieve.
Make a plan.
I’ll recommend where to focus, what the work involves and what we can realistically expect to learn or improve.
Get to work.
Practical delivery, clear updates and a willingness to change course when the evidence says we should.
03 / About
The person behind the work.
Hi, I’m Dan. I work in paid media, helping businesses turn advertising budgets into something more useful for the business behind them.
My background covers ecommerce, retail and lead generation, including sizeable international campaigns as well as smaller, hands-on projects.
You’ll deal directly with me. I’ll be clear about what I think will help, what it involves and, if the fit isn’t right, I’ll say so.
Based in South Wales. Working with businesses locally and further afield.
04 / Get in touch
Have something in mind?
Tell me what you're working on, what's getting in the way or what you're hoping to improve. An email is a good place to start.
dan@usefulmarketing.co.uk